When consulting lost its meaning
Sometimes I wonder when it happened. When consulting stopped being about solving problems and turned into selling time. When curiosity was replaced by sales targets. When advice became product. When relationships became strategy. Somewhere along the way, the craft disappeared.
It shows everywhere. Meetings filled with talk about rates, not value. Decks that promise more than they understand. Sales cultures hiding behind words like partnership, transformation, and innovation. The reality is simpler: it is not partnership, it is expansion. One consultant earns trust, and then more arrive. Not because the customer needs them, but because the model demands it. The more consultants in the room, the better the quarter looks.